You might believe that your expertise as a business owner translates to facilitating your own sale.
Owners are busy with daily demands, and time constraints. You need bandwidth to run the business profitably through a holistic succession strategy.
Confidentiality and extensive market reach must be balanced.
Basic accounting and tax choices have possibly undervalued your company. You must prepare your business specifically for a lucrative sale.
And ultimately, the fighting spirit that brought your success is a potential enemy moving forward in your sale. Steps to selling your business to its buyer differ vastly from marketing to your customer as you transition to an exit strategy.
Everyone must leave the table with the best deal in hand. That is only possible with an intermediary who, as a seasoned negotiator, is intuitive, discerning and runs on integrity.